Business Smarts 2023

Thursday, November 2nd, 10:00 am-11:30 am
Hudson County Community College Culinary Building
161 Newkirk Street, Jersey City

This introductory workshop addresses the basics of harnessing the power of digital within your organization’s marketing strategy.  Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy.

This workshop will cover:

  • Using your website to build a foundation for communicating content
  • Integrating digital marketing into your overall promotions
  • Search Engine Optimization
  • Which social media platforms are best for your business

You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods for greater effectiveness.

The event has ended.

View the Presentation slides: Digital Marketing & Social Media Presentation

Listen to the recorded Event Webinar: Digital Marketing & Social Media Webinar