Small Business Spotlight
November 2024
Local Businesses Embrace Hudson County Project and
Development Based Internship Program
When the Hudson County Economic Development Corporation (HCEDC) partnered with Hudson County Community College (HCCC), SRL Enterprises, and the Citizens Philanthropic Foundation to launch a new small business internship program, local businesses like a-squared architecture, owned by Alka Kustagi, AIA, were eager to join. This innovative program provides students with invaluable industry experience through collaborations with leaders like SRL Enterprises in real estate development. As a result, the program not only helps bridge students to promising career paths but also supports local businesses, allowing mentors like Alka, with over 27 years of industry experience, to guide the next generation of professionals.
Hudson County Executive Craig Guy praised the initiative and its partners, saying, “This paid internship initiative exemplifies Hudson County’s commitment to inclusive economic development and workforce readiness. SRL Enterprises planned, designed, and developed an outstanding internship program that has been instrumental in ensuring that we connect with and exceed our goals to engage small, women minority-owned businesses that are involved in landmark projects like the Honorable Frank J. Guarini Justice Complex. Through the support of HCEDC, HCCC, and dedicated partners like SRL, we’re providing real-world opportunities that empower our students and build a thriving, equitable business community.”
a-squared architecture: 40,000 sq. ft. new construction mixed-use project.
Located in Union City, formed in 2013, a-squared architecture is a commercial architecture and interior design firm specializing in multi-family, mixed-use, retail, restaurant, and office design. Projects range from new construction to renovations to tenant fit outs. Throughout her career, Alka has worked on projects in about forty states in the U.S. A-squared is known for its commitment to each project and follows a hands-on approach, offering a well-rounded architecture and interior design related experience to the interns. Alka saw Hudson County as both a place to grow her business and a community where her family could flourish, thanks to its proximity to Manhattan and the supportive local environment. “I moved to the U.S. in 2004 and settled in Hudson County in 2007. The opportunities and community support here are invaluable,” Alka shared.
As a small business owner and a mother, Alka was drawn to the internship program’s mission of preparing students for a competitive workforce. “I realize how hard it can be for young professionals to receive one-on-one mentoring.” One intern noted, “A major milestone in my development was learning to embrace feedback with an open mind. Alka’s guidance was encouraging, creating an environment where I felt comfortable asking questions.” Alka added, “I wanted to give back and be a resource in students’ lives. These internships don’t just serve the students; they also bring fresh perspectives to our business.”
(Pictured L-R): Elise White, SRL Enterprises, Workforce Program Director, Alka Kustagi, AIA, Owner, a-squared architecture, Mina Abdelmaseeh, HCCC Student Intern, Destiny Knowles, HCCC Student Intern
Through the internship program, Alka welcomed interns from diverse fields, all eager to explore the dynamic world of architecture. One intern, who originally had no background in architecture, worked alongside Alka in day-to-day project-related tasks, explored, and understood the various stages and aspects of the projects. The supportive work environment helped the intern to quickly adapt to the discipline and rigor of the field. For another intern with a background in marketing, Alka focused on practical skills like using CRM software and enhancing brand strategy. “She brought so much talent to the table, and I wanted to show her she was capable of success. The intern’s contributions helped strengthen a-squared architecture’s marketing and digital presence, making it possible to reach more clients and continue growing.
These interns not only gained technical knowledge but also soft skills crucial for their future careers. “They learned the importance of professionalism such as, how to communicate effectively, how to present themselves, and even simple but essential tasks like drafting emails,” Alka explained. “They left with skills they can carry into any industry.”
Michelle Richardson, HCEDC Executive Director, highlighted how the program represents Hudson County’s collaborative spirit. “This partnership exemplifies how collaboration can strengthen our community’s economic foundation. It provides businesses and students with the resources they need to grow,” she said.
HCEDC and its partners are building a resilient Hudson County economy by linking education, workforce development, and real-world training. For businesses like a-squared architecture, the program is more than an internship; it’s a chance to shape future leaders while fostering a thriving, inclusive community.
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