Small Business Spotlight
May 2025
Building Futures, Powering Hudson County:
Inside the 2025 Internship Program

In 2025, Hudson County is doubling down on its commitment to growing the local workforce—and it’s doing so in a big way. The Hudson County Internship Program, a new initiative led by the Hudson County Improvement Authority (HCIA) in partnership with the Hudson County Economic Development Corporation (HCEDC), is opening doors for local students to explore their futures, right in their own backyard.

Funded through a generous grant from Citizens Philanthropic Foundation and the Career Accelerator Internship Grant Program (CAIGP) through the Office of Higher Education , this paid internship program is more than just a career development opportunity. This innovative program is a community investment—connecting students with nonprofits and businesses across Hudson County, and laying the foundation for a stronger, more inclusive local economy.

Students from Hudson County Community College (HCCC) and New Jersey City University (NJCU), representing a wide range of majors and academic backgrounds, are stepping into real-world roles that reflect their passions and ambitions.

“At Citizens, we believe in the power of local businesses to strengthen communities and fuel healthy economies,” said Yajaira Hafley, Tri-State Metro Retail Executive at Citizens. “Internships are a valuable workforce development opportunity that give students the hands-on training and experiences they need to be prepared for today’s industry needs.  We’re looking forward to engaging local students and investing in the next generation of talent that will help propel our New Jersey businesses forward.”

From Campus to Career: A County-Led Commitment

What makes this program unique is how intentionally it bridges the gap between student aspirations and employer needs. Developed and implemented by Jersey City-based SRL Enterprises, the internship experience is rooted in the ACE framework: Apply, Connect, Elevate. Over the course of the month, SRL hosted several info sessions and readiness workshops, connected with 38 registered businesses, and proudly matched 28 interns with 27 unique companies.  Through this model, students are empowered to:

• Apply what they’ve learned in the classroom to real-world challenges,
• Connect with professionals in industries aligned with their goals,
• Elevate their career trajectory through meaningful, skill-building experiences.

It’s not just about preparing students for jobs—it’s about shaping the future of Hudson County through inclusive, community-centered workforce development.

A Hudson County Legacy Steps Up: GP’s Restaurant

Rooted in Tradition, Built for Today.

One shining example of how the program comes to life is GP’s Restaurant in Guttenberg. Perched along Boulevard East with sweeping views of the Manhattan skyline, GP’s is a third-generation, family-run restaurant with roots dating back to 1934 in Hoboken.

Known for its Italian-American comfort food and warm hospitality, GP’s has long been a beloved neighborhood staple. But for Owner George and Operator/Manager Adriana Politis, the restaurant is about more than meals—it’s about legacy, mentorship, and giving back.

“This region has always been a first stop for immigrant families like ours,” said George Politis. “And our goal has always been to give back to the place that gave us our start.”

That community spirit is what led GP’s to join the internship program, welcoming Angel Bermudez, a business and hospitality student from HCCC. Angel quickly became part of the team, diving into front-of-house operations, helping with staff training manuals, and offering insights from his own experience.

“He brought fresh perspective and curiosity,” said Adriana. “It reminded us how much potential there is in the next generation—and how important it is to open doors for them.”

County Collaboration for a Stronger Tomorrow

Hudson County Executive Craig Guy sees the internship program as a perfect example of the power of possibility.

“When opportunity meets collaboration, great things happen—and that’s exactly what we’re seeing with the relaunch of this paid internship program now in its second year,” said Guy. “Thanks to strong partnerships between HCIA, HCEDC, and our local business community, students are gaining valuable real-world experience right here in Hudson County. It’s more than an internship—it’s a launchpad.”

Guy also emphasized how programs like this are preparing the region for big moments on the horizon, including FIFA26 and the 250th anniversary of the signing of the Declaration of Independence. “We’re building a stronger, more skilled, and more diverse Hudson County—one opportunity at a time.”

 Looking Ahead: Pride, Purpose, and Possibility

As GP’s approaches its remarkable 100-year milestone, the Politis family is already looking ahead to the next chapter. For George and his daughter Adriana, it’s not just about preserving a legacy—it’s about evolving it. Together, they’re exploring fresh opportunities to deepen the restaurant’s impact and bring even more vibrancy to Guttenberg. Whether it’s expanding their footprint, mentoring the next generation of hospitality professionals, or championing local initiatives, the vision is clear: GP’s will continue to grow alongside Hudson County. As the community thrives, so too will this beloved family business—remaining a place where culture, cuisine, and community come together in meaningful ways.

Shaping Futures Through Real-World Experience

“At SRL, we believe meaningful career exploration starts with access, and that’s what this internship program is all about,” said Elise White, Workforce Program Director at SRL Enterprises. “By empowering students to apply classroom knowledge in real-world settings and connect with businesses that reflect their interests, we’re not just preparing them for jobs; we are helping shape confident, capable professionals who are ready to lead right here in Hudson County.“

For more information about how the HCEDC can help grow your business, explore the HCEDC website!

Explore: GP’s Restaurant

Download the May 2025 Business Spotlight at: GP’s Restaurant

Small Business Spotlight
March 2025
A&R Media- Building a Legacy in West New York

Fifteen years ago, Any P. Oliva-Valera embarked on a bold new chapter, leaving behind the vibrancy of Mexico City to pursue opportunity in the United States. Her destination? West New York—a choice driven by both heart and strategy, as her husband, Juan Gonzalez, had already laid down roots. This community would soon become the launchpad for an entrepreneurial dream: the creation of A&R Media.

More than just a printing and media company, A&R Media, serves as a vital link—connecting businesses, institutions, and the Latino community with dynamic marketing, advertising, and commercial printing solutions. Whether through custom branding materials, corporate magazines, large-format prints, or promotional giveaways, Any and her team transform ideas into powerful marketing tools. Their mission is clear: to uplift and empower organizations of all sizes with professionalism, sustainability, and integrity.

But A&R Media is about more than just print—it’s about building reputations and relationships, amplifying visibility, and fueling business growth. A shining example of this is the company’s bilingual publication, Negocios Hispanos USA Magazine, which fosters collaboration by showcasing success stories, services, and opportunities for Latino entrepreneurs.

Navigating Growth Through Business Development Programs

Understanding the intricacies of the U.S. business landscape was a pivotal step in A&R Media’s evolution. To bridge the gap, in 2018, Any applied and was accepted into the Statewide Hispanic Chamber of Commerce of New Jersey’s (SHCCNJ) Hispanic Entrepreneur Training Program (HETP). In March 2022, Any was also accepted into UCEDC’s Virtual Incubator Program (VIP).
As her mentor, Dr. Jairo Borja, DBA, Training & Technical Assistance Officer at UCEDC worked with Any to fine tune her approach to growing her business and to secure certification as a Small Business Enterprise (SBE) and a Woman, Minority Business Enterprise (WMBE).
UCEDC’s VIP program equips small business owners with the knowledge, tools, and support to overcome common challenges, particularly in underserved communities facing funding and education gaps. Through targeted resources and personalized support, UCEDC breaks barriers and creates pathways to success.

“Each session is designed for maximum impact, even for busy entrepreneurs. Our goal is to build lasting relationships while delivering actionable solutions that drive success,” said Dr. Borja.

Over the various sessions with Dr. Borja, Any was able to sharpen her expertise in business strategy, audience targeting, and operational management. Thanks to these insights, Any and Juan launched a specialized printing service—a venture that now accounts for 50% of A&R Media’s revenue. This milestone underscores the power of education, strategic thinking, and ambition.

Certifications, Expansion & The Road Ahead

As Hudson County continues to thrive, A&R Media is poised to grow alongside it. Programs like UCEDC’s VIP program have broadened Any’s business acumen and unlocked essential mentorship and networking opportunities. She also recognizes the game-changing power of SBE and WMBE certifications.

“Participating in these incredible programs has been instrumental to our success. The insights I’ve gained have helped us navigate multiple certification processes—credentials that bolster our credibility and open doors to new ventures. Looking forward, we are eager to embrace new growth opportunities while staying true to our commitment to community, service, and long-term impact,” said Any.

“The Hudson County Economic Development Corporation’s (HCEDC) work with UCEDC has evolved to include education and mentoring. While our focus has historically been lending, in the last 8 years we see a need for early-stage businesses to access education in a learning environment that provides networking opportunities and one-on-one mentoring. Any’s story serves as an inspirational reminder that with the right resources, determination, and a strong support system, anything is possible,” said Michelle Richardson, Executive Director.

A&R Media Group corporate magazines

For more information about how the HCEDC can help grow your business, explore the HCEDC website!

Explore: A&R Media 

Download the March 2025 Business Spotlight at: A&R Media 

Small Business Spotlight
November 2024
Local Businesses Embrace Hudson County Project and
Development Based Internship Program

When the Hudson County Economic Development Corporation (HCEDC) partnered with Hudson County Community College (HCCC), SRL Enterprises, and the Citizens Philanthropic Foundation to launch a new small business internship program, local businesses like a-squared architecture, owned by Alka Kustagi, AIA, were eager to join. This innovative program provides students with invaluable industry experience through collaborations with leaders like SRL Enterprises in real estate development. As a result, the program not only helps bridge students to promising career paths but also supports local businesses, allowing mentors like Alka, with over 27 years of industry experience, to guide the next generation of professionals.

Hudson County Executive Craig Guy praised the initiative and its partners, saying, “This paid internship initiative exemplifies Hudson County’s commitment to inclusive economic development and workforce readiness. SRL Enterprises planned, designed, and developed an outstanding internship program that has been instrumental in ensuring that we connect with and exceed our goals to engage small, women minority-owned businesses that are involved in landmark projects like the Honorable Frank J. Guarini Justice Complex. Through the support of HCEDC, HCCC, and dedicated partners like SRL, we’re providing real-world opportunities that empower our students and build a thriving, equitable business community.”

a-squared architecture: 40,000 sq. ft. new construction mixed-use project.

Located in Union City, formed in 2013, a-squared architecture is a commercial architecture and interior design firm specializing in multi-family, mixed-use, retail, restaurant, and office design. Projects range from new construction to renovations to tenant fit outs. Throughout her career, Alka has worked on projects in about forty states in the U.S. A-squared is known for its commitment to each project and follows a hands-on approach, offering a well-rounded architecture and interior design related experience to the interns. Alka saw Hudson County as both a place to grow her business and a community where her family could flourish, thanks to its proximity to Manhattan and the supportive local environment. “I moved to the U.S. in 2004 and settled in Hudson County in 2007. The opportunities and community support here are invaluable,” Alka shared.

As a small business owner and a mother, Alka was drawn to the internship program’s mission of preparing students for a competitive workforce. “I realize how hard it can be for young professionals to receive one-on-one mentoring.” One intern noted, “A major milestone in my development was learning to embrace feedback with an open mind. Alka’s guidance was encouraging, creating an environment where I felt comfortable asking questions.” Alka added, “I wanted to give back and be a resource in students’ lives. These internships don’t just serve the students; they also bring fresh perspectives to our business.”

(Pictured L-R): Elise White, SRL Enterprises, Workforce Program Director, Alka Kustagi, AIA, Owner, a-squared architecture, Mina Abdelmaseeh, HCCC Student Intern, Destiny Knowles, HCCC Student Intern

Through the internship program, Alka welcomed interns from diverse fields, all eager to explore the dynamic world of architecture. One intern, who originally had no background in architecture, worked alongside Alka in day-to-day project-related tasks, explored, and understood the various stages and aspects of the projects. The supportive work environment helped the intern to quickly adapt to the discipline and rigor of the field. For another intern with a background in marketing, Alka focused on practical skills like using CRM software and enhancing brand strategy. “She brought so much talent to the table, and I wanted to show her she was capable of success. The intern’s contributions helped strengthen a-squared architecture’s marketing and digital presence, making it possible to reach more clients and continue growing.

These interns not only gained technical knowledge but also soft skills crucial for their future careers. “They learned the importance of professionalism such as, how to communicate effectively, how to present themselves, and even simple but essential tasks like drafting emails,” Alka explained. “They left with skills they can carry into any industry.”

Michelle Richardson, HCEDC Executive Director, highlighted how the program represents Hudson County’s collaborative spirit. “This partnership exemplifies how collaboration can strengthen our community’s economic foundation. It provides businesses and students with the resources they need to grow,” she said.

HCEDC and its partners are building a resilient Hudson County economy by linking education, workforce development, and real-world training. For businesses like a-squared architecture, the program is more than an internship; it’s a chance to shape future leaders while fostering a thriving, inclusive community.

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a-squared architecture

Small Business Spotlight
February 2024
Empowering Communities: Leeja Carter, Ph.D,
A Journey from Grassroots to Nonprofit Leadership

In the heart of Hudson County, a dedicated and visionary leader and Fulbright Scholar, Leeja Carter, Ph.D, spearheads a transformative mission to bridge the gap between food insecurity, nutritional equity, and overall well-being. Her nonprofit, the Coalition for Food and Health Equity (CFHE), embodies the power of partnership, bringing food entrepreneurs, for-profit organizations, and government agencies together to create systemic change. Dr. Carter’s work, as she describes it, “carries a touch of magic that’s turning the tide in the fight against food insecurity and building resilient, healthy communities.”

Ujamaa Café TM is a practice of community care and economics through supporting neighborhood revitalization at the intersection of health and food equity.

From Grassroots to Nonprofit in the Face of COVID 

Dr. Carter’s journey to the Coalition for Food and Health Equity began in 2012 as a researcher in Chicago and then Brooklyn; her work included a Fulbright fellowship to London.  This scholarly path was the foundation that prepared Dr. Carter, along with 13 of her students and Jersey City residents, to co-create a grassroots project known as the Hudson County Hunger Project (HCHP) in response to the challenges posed by restaurant closures and the increasing prevalence of food insecurity at the onset of the pandemic in March of 2020. In leading HCHP, Dr. Carter secured funding to keep restaurant doors open and began delivering meals to those in need. The immediate impact on the struggling restaurant industry and underserved areas was evident. However, long-term, sustainable solutions post-COVID that addressed resilient, healthy communities were unavailable through the current HCHP model for hunger relief. Pulling from her decades-long background in community and applied health research, she developed the Coalition for Food and Health Equity in December 2020. Dr. Carter’s vision was clear: disrupt the systemic and structural inequalities in the food and health system to build resilient, healthy communities as a nonprofit.

Innovative Programs in Action

Ujamaa Café™ are cashless, de-surveilled food access points and locations that cater to the diverse needs of its patrons and the surrounding community.

At the Coalition for Food and Health Equity, transformative concepts come to life through innovative, technology-integrated yet practical, on-the-ground initiatives. HCHP delivers culturally and medically tailored meals to clients’ doorsteps. Ujamaa CaféTM is ‘smart’ community refrigerators deployed in food desert locations across New Jersey and Philadelphia to combat food insecurity and increase access to healthy meal options, all sourced from local businesses. The first Ujamaa CaféTM was launched in the county at the Hudson Pride Center, with a second fridge at the Kismet of Kings in Jersey City. The Eating Better Together program addresses the importance of nutritional health and oral hygiene in children. Darice Toon, Director, Hudson County Department of Health and Human Services shared, “Dr. Carter’s impactful work and the success of these programs are great examples of how Hudson County’s Department of Health and Human Services collaborates with residents and businesses to tackle some of our community’s biggest challenges. We remain committed to supporting the health, well-being, and overall quality of life here by providing an array of inclusive and accessible services, education, and resources with dignity, compassion, and respect. As we look to the future, we see great opportunities to continue this important work with various local, state, federal, and private agencies.”

HCHP is a community meal program supporting local restaurants and food-insecure residents in Hudson County.

Community Engagement and Partnerships

CFHE’s programs provide a synergistic foundation for the community’s quality of life. Ilir Mani, owner of Cafe Peanut and CFHE Restaurant Affiliate, shared, “We’ve been working alongside Dr. Carter since 2020. For small business owners like me, these critical programs were a huge help in our efforts to survive the pandemic,” he continued, “more than just keeping our doors open – It served our community in profound and lasting ways.”

Unique Approach and Inclusivity

“What sets the Coalition for Food and Health Equity apart is our focus on providing long-term access to healthful nutrition through a model of care and dignity,” shared Dr. Carter. Coalition for Food and Health Equity partnered with the Hudson Pride Center, ensuring that everyone, regardless of their background or identity, can access food in affirming, safe, and culturally inclusive spaces. “For 30 years, Hudson Pride Center has battled food insecurity in the LGBTQ+ community. Our partnership with the Coalition for Food and Health Equity brings crucial awareness and resources. Clients express genuine gratitude for the chance to enjoy a nourishing meal in a safe environment. We’re committed to creating healthier living experiences in Hudson County, driven by visionary leaders uniting for resilient communities,” stated Elizabeth Schedl, Executive Director, Hudson Pride Center.

Building Healthier Communities – The Future of Hudson County

Dr. Leeja Carter and the Coalition for Food and Health Equity represent transformational progress in Hudson County and embody the can-do, collaborative approach that drives New Jersey’s fastest-growing county forward. These innovative strategies, unwavering commitment to health equity, and dedicated partnerships address the critical issue of food insecurity today and build a resilient, healthier, and more equitable future for residents and businesses in Hudson County. “At Hudson County Economic Development Corporation, we know it is important to leave no one behind in the goal to achieve a thriving Hudson County economy.  We, therefore, set out, with intentionality, to engage our nonprofit entrepreneurs, providing guidance, support, and encouragement to address the impediments that prevent our residents from full participation in the Hudson County economy,” said Michelle Richardson, Executive Director of the Hudson County Economic Development Corporation.  

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Coalition for Food and Health Equity 
Cafe Peanut 
Hudson Pride Center
Hudson County Department of Health and Human Services

Download the February 2024 Business Spotlight at Coalition for Food and Health Equity

Small Business Spotlight
October 2023
Casa Cubana, A Family’s Journey

Located in the heart of Jersey City, Casa Cubana has become a cherished local business, a testament to a family’s entrepreneurial spirit and unwavering dedication to owning and operating a catering company for future generations. As a woman-owned Hispanic business, Mercedes Castex proudly works alongside her son, General Manager Gerardo, and daughter, Executive Chef & General Manager Diana Mastrodimos. Working together as a family, they ensure that every dish reflects Cuba’s authentic flavors and traditions. This vibrant takeout café and catering business celebrates not only the rich tapestry of Cuban cuisine but also the resilience and heritage of the family.

The roots of Casa Cubana trace back to the 1960s when Mercedes immigrated to the United States, settling in the bustling streets of Miami. Her husband, Rene Perez, no stranger to the restaurant industry, carried the family’s culinary traditions with him. Gerardo and Diana grew up immersed in a world of Cuban flavors, savoring authentic dishes daily. The techniques and stories passed down from their “abuela” through generations ignited the family’s culinary passion and inspired them to bring the authentic essence of Cuban cuisine to the forefront.

What was once a shared family dream became a reality five years ago when they opened their catering business and café in Jersey City. “When we began, we had experience in the kitchen but needed to learn how to make our vision an operational catering company/takeout café. We started with catering, serving large corporations in the area, and became really well-versed with managing large client accounts,” Gerardo shared. “When we decided to open the doors to our business, the choice of location was an easy one. Jersey City provides proximity to NYC and offers a vibrant, culturally diverse, and growing community.”

Despite the unexpected challenges posed by the pandemic, the family remained resolute in their commitment to their customers. Navigating the complexities of operating a business during the pandemic, Gerardo connected with community organizations online to find the resources needed to grow Casa Cubana.  By attending various networking events, he met Michelle Richardson. This initial conversation led him to discover a program that aligned with his goals: Hudson County Economic Development Corporation’s (HCEDC) partnership with Rutgers University, The Center for Urban Entrepreneurship & Economic Development’s (CUEED) Black and Latino Urban Entrepreneurship – Retail Acceleration Program (BLUE-RAP), a model of their award-winning Entrepreneurship Pioneers Initiative (EPI).

“At Rutgers, we strongly believe in delivering entrepreneurial education with award-winning programs in curriculum and business sustainability. As a leading academic institution, it is our responsibility to share available resources and knowledge with the community because that is what ultimately strengthens New Jersey,” stated Jasmine Cordero-West, Associate Director, Rutgers University, CUEED. The partnership with HCEDC started as a way to build capacity with businesses located in Hudson County. Together, the program evolved to provide retail and restaurant entrepreneurs with a roadmap to grow through management training, business and financial coaching, and training workshops. “At HCEDC, we focus on building sustainable businesses that can withstand global pandemics and recessions. It is our top priority to partner with the best programs in the state to meet entrepreneurs where they are and get them to the next step so that they can thrive,” shared Michelle Richardson, Executive Director of HCEDC.

When asked what advice Gerardo could offer other entrepreneurs, he shared, “Be ready to pivot. Stay updated and aware of everything going on in your community. Engage with professional organizations on social media, sign up for workshops, and educate yourself on all the available resources and offerings. These organizations are here to help achieve your goal.”

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Rutgers Center for Urban Entrepreneurship and Economic Development

Download the October Business Spotlight at: Casa Cubana

Small Business Spotlight
August 2023
The Little Boho Bookshop- Bayonne, New Jersey

For Sandra Dear, the founder of The Little Boho Bookshop, the path to realizing her dream was paved with dedication, community, and a deep-rooted passion for learning. Sandra’s dynamic career in the publishing industry spanned over 15 years and propelled her from the sunny shores of San Diego to the bustling streets of New York City. “I left the West Coast for an opportunity to work at the Penguin Group in Manhattan. I asked my realtor to find me a place to call home that was close to the water and quiet. I discovered Bayonne without knowing much about Hudson County,” Sandra recalls. She was immediately struck by the strong sense of community when settling in but noticed that something was missing. “It had always been my dream to open a bookstore to share my love of reading. It seemed like the right place and the right time.”

Nestled in the heart of Bayonne, between 4th and 5th Streets, The Little Boho Bookshop opened its doors on July 31st, 2017, and quickly became a space where everyone felt welcome and inspired. “It was Earth Day 2017 when I walked down 22nd street to Bergen Point to explore and learn more about the area,” Sandra continued, “I met the artist, Rebecca Graves, owner of rGraves&Company. She was familiar with the area and encouraged me to advance my vision by helping me find the space that I am now in.”

The unique sense of community that had been a driving force behind The Little Boho Bookshop’s success proved even more essential during the challenges posed by the pandemic. Local businesses joined forces to share resources and discover ways to support one another, along with the community at large. Amidst the challenges, Sandra also found support from Michelle Richardson, who, at first, was a customer and eventually became a guiding force. “She makes the point for all business owners to know what programs are available, if you have any questions, whom to contact, and if we don’t necessarily need the services HCEDC offers at the moment, that they are still accessible. She helped me in the sense of knowing there is always support and that we’re not alone as entrepreneurs,” Sandra explained.

The Little Boho Bookshop has evolved to become more than just a bookstore; it’s now a movement for fostering childhood education in communities throughout Hudson County. “HCEDC and our partners are committed to supporting entrepreneurs and small businesses at every step of their journey with access to capital, education, training, and information. The vibrancy these individuals bring to our municipalities continues to drive growth and build strength. The Little Boho Bookshop is a great example of the kinds of establishments that are helping to fuel the future of Hudson County,” Michelle Richardson, Executive Director, HCEDC.

Explore The Little Boho Bookshop in Bayonne!

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rGraves&Company

Download the August Business Spotlight at: The Little Boho Bookshop

Small Business Spotlight
April 2023
Level Up Studio, LLC- Bayonne, New Jersey

Helen Perez’s aspirational journey to become a small business owner in Hudson County reflects her resilience, strength, and desire to give back to the people of her community in transformative ways. In 2017, Helen and her partner Patrick Mingoes opened Level Up Studio, a training facility in Bayonne that motivates people to improve their health in a judgment-free space to reach their fitness goals confidently. “After years of commuting and living in cities like New York City and Boston, we chose Bayonne. It was just the right size for us to pursue our entrepreneurial goals in a welcoming environment. Hudson County offered a fast-paced city lifestyle without compromising location, access to parks, and outdoor activities.”

Helen discovered her passion for fitness after experiencing physical and mental improvement. She reflected, “Exercising impacted me in more ways than I have ever expected. I was not only working out for myself but pushing others to reach personal milestones in fitness they thought they could never achieve with one-on-one training.” She wanted to empower other women to gain experience and confidence through exercise. In her spare time, she began training women in the park, then a garage, and ultimately rented studio space with her partner Patrick.

With a clear vision for their business, they began to form a plan to reach their desired goals, but then the pandemic changed everything. Helen and Patrick immediately recognized their need for support and, after researching their options, applied to numerous small business assistance programs. Helen connected with Alejandro Cruz, Training & Mentoring Officer, Union County Economic Development Corporation (UCEDC), where they received counseling on loan options and valuable insight into a stronger approach to their business model.

Patrick shared, “When we started Level Up Studio, we were making strides but without structure. The pandemic was the real starting point for understanding our business and allowed us to restructure the business model.”

Alejandro encouraged Helen and Patrick to join UCEDC’s Virtual Incubator Program (VIP) as a catalyst to grow their business in the direction they envisioned. “UCEDC’s VIP allows businesses with ownership from underserved populations the opportunity to sustain themselves through the current economic landscape by offering education and access to capital. It was developed to battle the injustices and obstacles that diverse business owners have historically faced, which have often impeded their success,” stated Adam Farrah, President of UCEDC.

“Living in Hudson County, I am in the unique situation to be both a client and observer of the dramatic changes in businesses like Level Up! I’m proud of the partnerships we’ve developed with organizations like UCEDC and the programs they provide that empower and transform the entrepreneurial community,” shared Michelle Richardson, Executive Director of HCEDC. 

Helen and Patrick continue to grow Level Up Studio with an improved business plan and skill set while helping individuals of any age reach their fitness goals. Together, they’re helping to improve the health of the community one client at a time.

Helen Perez & Patrick Mingoes, Owners Level Up Studio, LLC. Bayonne, NJ

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Union County Economic Development Corporation (UCEDC)

Photo Credit: Adena Stevens Photography

Download the April 2023 Business Spotlight at: Level Up Studio

Angela Gonzalez’s aspirational journey began at 19 years old when she relocated from Puerto Rico to embark on the promising opportunities Hudson County has to offer. “What drew me to Hudson County was how easy it was to be a part of a diverse community. It is such a big melting pot where everyone is willing to help each other. There are people from all different backgrounds, young, old, and willing to mentor,” Angela shared. She quickly realized Hudson County was the destination to live, learn, and work to achieve her professional goals.

Angela started temping at numerous companies and agencies, looking to find her niche until the role of working in medical billing, as she describes, “fell into her lap.” She developed a valuable medical coding skill set, working her way up to a manager position. Along the way, she built meaningful relationships with the trust and support of physician colleagues and staff, allowing her to apply her expertise to open the doors of her business ASA Medical Billing Services, LLC, in Jersey City.

ASA Medical Billing Service has positioned itself as an important small business in the medical administration ecosystem within Hudson County. The service offers a seamless healthcare approach to physicians and patients through reimbursement methodology. During the pandemic, Angela saw an opportunity to strengthen her business and her skill set to be responsive to the evolving landscape.

The Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) Latina Entrepreneurship Training Series (LETS) proved an important step in Angela’s professional development. “The SHCCNJ, in partnership with the Hudson County Economic Development Corporation (HCEDC), has allowed us to support women-owned businesses of the Hispanic community. Latina-owned small businesses are the state-economic drivers contributing to over two million Hispanic-owned businesses in the nation, which have seen over 87% growth in recent years,” stated Carlos A. Medina, President, SHCCNJ.

Angela has remained steadfast in her ability to learn and develop as a business owner amidst challenging times. “HCEDC helps people understand their business during changing times. Businesses need to recognize potential barriers and risks by developing a plan of intentionality that focuses on preparedness for relevant issues,” explained Michelle Richardson, Executive Director, HCEDC. Michelle continued, “Meaningful partnerships formed with national and local nonprofits and state agencies allow us to address and assist small businesses navigating the constantly changing landscape with designated programs such as our Climate Change Business Resiliency series.”

With the assistance of local economic development nonprofits, Angela has been empowered to redefine her business goals, learn new trends in marketing, and plan for potential risks. Angela reflects on future endeavors by sharing, “ASA Medical Billing Services will be celebrating its 20^th anniversary in December, and as a way to give back to the community, I established three years ago the Medical Office Technologies Institute (MOTI) program to train students preparing to graduate high school in the healthcare coding professional industry to prepare the next generation of Hudson County residents for the future.”

Medical Billing & Coding students on their completion day of the certification course

Explore: ASA Medical Billing Services  
Statewide Hispanic Chamber of Commerce of New Jersey

Download the November 2022 Business Spotlight at: ASA Medical Billing Services, LLC

When Rachel and Angel Hidalgo found out they were expecting twins they moved from Manhattan to Hudson County in 2009 to be closer to family and are now not only proud parents, but successful business owners.

“We always dreamed of opening a bakery of our own. Hudson County’s incredible diversity and network of resources turned out to be the perfect place. Our success here would not have been possible without the help of Djenaba Johnson-Jones, the owner of Hudson Kitchen, a food and beverage incubator in Kearny, Cheryl and Christopher Mack, the owners of Bridge Art Gallery, and the introductions made to organizations, including the Hudson County Economic Development Corporation (HCEDC),” shared Rachel.

“I established Hudson Kitchen in 2015 with the help of HCEDC and their lending partner UCEDC. My goal to build an inclusive and vibrant community of like-minded industry entrepreneurs continues to be realized through introductions and networking with businesses like Double Batch Bakery that are enriching our industry through their professional experiences and unique cultural approaches to food,” Djenaba Johnson-Jones shared.

Double Batch is bringing their unique cultures literally to the table. “I am Filipino and Indian, my husband is Puerto Rican and Ecuadorian. Bayonne’s rich diversity has allowed us to incorporate these cultures into our food. Our customers love to learn about the variety of pastry we create and thanks to them we’re now exploring and integrating new recipes and ingredients for diverse holidays and occasions. Like Hudson County, we’re constantly changing and introducing fresh flavors and experiences to the community,” said Rachel.

“The HCEDC’s vision to create a vibrant ecosystem for our business community and partners takes shape with Double Batch Bakery and their success in Hudson County.  Our work with Hudson Kitchen has helped lay the groundwork for the growth of the region’s culinary renaissance and we are incredibly proud of that fact.  We actively promote and encourage business-to-business networking and relationships.  In Bayonne, the business community is very tightly knit, and they help each other, not only by doing business with each other but also by sharing information and resources. Local businesses like Bridge Art Gallery owner, Cheryl Mack operated as an adept networker and connecter.  Cheryl and her husband, Christopher, regularly invited the HCEDC to their gallery events to meet with businesses at their gallery and facilitated introductions,” shared Michelle Richardson, Executive Director, HCEDC.

“Hudson County is a multi-dimensional experience with arts and culture, small businesses and community-based organizations partnering together, HCEDC is a phenomenal resource helping to connect them all,” shared Cheryl Mack, Bridge Art Gallery. “Our vision was to create a welcoming space that would serve as a community hub to foster a strong and resilient community. The primary resource for Bayonne is the people and Double Batch Bakery is a great example of this; they make their goods with love and we make every effort to work with them. Over the past few years, we’ve come to realize that collaboration is key to our collective success through the pandemic and beyond.”

Double Batch Bakery’s success is why so many small businesses continue to choose Hudson County. Community organizations with a focus on business-to-business alliances in combination with flourishing diversity and vibrant, unique neighborhoods help make the dream of starting a business achievable. Hudson County’s collaborative economy is helping to pave the way for a bright future for entrepreneurs and a thriving local ecosystem.

Double Batch Bakery; famous for their signature Croissamada, a hybrid pastry, part croissant and part ensaymada (Filipino sweet bread made topped with butter, sugar, and cheese).

Discover Double Batch Bakery located in Bayonne  

Download the July 2022 Business Spotlight at: Double Batch Bakery

Explore:
Hudson Kitchen 
Bridge Art Gallery

BUSINESS SPOTLIGHT ARCHIVE

When Brenda Green, a certified, professional NASM-CPT, Precision Nutrition Coach, and Strength Specialist, founded Fit 4 A Better Me in 2016, she embarked on an entrepreneurial journey that was both a personal mission and a community-building revolution. Today, this woman-owned and operated virtual fitness and health studio continues to empower, transform and inspire a diverse and dynamic group of women.

“I started my business to create a space for women to take care of their overall health. As women, we predominantly take the role of caregiver and put our care on hold. My journey as a cancer survivor reinforced the importance of health and wellness, as I was blessed to recover quicker than anticipated. However, my aunt, who helped care for me while I was ill, and unbeknownst to me, ignored her own health issues to her detriment. Unfortunately, this happens all too often. Her death helped propel me forward in my drive to help other women to be healthier, fit, and a better version of themselves inside and out.”

When Brenda moved Fit 4 A Better Me to Hudson County, she immediately saw a benefit to her business. “I’ve traveled around the country and lived in many places, but nothing stuck like Hudson County did. When my husband and I made the move to Secaucus, I dedicated myself to taking my business to the next level by participating in all the great programs available to me.”  Brenda’s business journey started with an introduction to her future coach, Reina Valenzuela, of the Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ), at a free business training class in Paterson. Reina helped facilitate her participation in various networking events and programs. Shortly after, Brenda was enrolled in the SHCCNJs Hispanic Entrepreneurship Training Program (HETP), where she was able to connect with other small business owners and learned how to not only strengthen her business model, but was also able to take advantage of other opportunities.

After completing the HETP program, Brenda entered a pitch competition hosted by Latinas in Business and was awarded a scholarship for Rutgers Center for Urban Entrepreneurship & Economic Development/ Entrepreneurship Pioneers Initiative (CUEED/EPI) training program. When asked about her experience, Brenda reflected, “I had not realized the true value of Rutgers EPI program until meeting my mentors and coaches.” She continued, “with the guidance of Jasmine Cordero as my program manager, I was able to grow and plan for challenges. What is most inspiring is knowing that there is so much support for entrepreneurs to realize goals and take businesses to the next level. The experience is really “Familia,” working together, supporting and helping each other out.”
Over the past 14 years, we’ve helped over 600 entrepreneurs in New Jersey to build their brands, accelerate strategic alliances, and focus their finances,” says Lyneir Richardson, Executive Director of CUEED.  “Small businesses strengthen communities, and we’re proud to contribute to their growth and success.”

“The Hudson County Economic Development Corporation’s ongoing commitment to supporting growth and accelerating entrepreneurship is core to our mission. We’re proud to provide funding to the Statewide Hispanic Chamber of Commerce, Hispanic Entrepreneurship Training Program along with the Rutgers Business School Center for Urban Entrepreneurship & Economic Development Entrepreneurship as we continue to open doors throughout the County. Through the alignment of our partnerships, Hudson County’s business community had access to the training and skill set development necessary to prepare for, survive and thrive through the Covid-19 pandemic.” Michelle Richardson, Executive Director, Hudson County Economic Development Corporation.

“Being an entrepreneur anywhere takes grit, strength, and a willingness to learn. Here in Hudson County, I’ve found a welcoming and supportive community that keeps pushing forward to provide the right environment to help us grow. Working together and knowing that other people are on the same journey is an invaluable and inspiring experience. I’m often asked for words of advice for other entrepreneurs, and I always say, never give up and ask for help; there are so many programs through local organizations and Chambers. Get involved!”

Getting involved and making a difference in the lives of others takes many forms at Fit 4 A Better Me. For over 6 years, every December Brenda participates in the Kids Blessing Bag Project by helping to organize donations of essential items, clothing, and gifts to various local shelters. Always exploring ways to connect with more organizations focused on women’s health, Brenda is looking forward to expanding her community and discovering new doors opening for business owners and entrepreneurs.

Free 10-Week Summer Fitness Program held at Harmon Cove, Secaucus, NJ.

Download the May 2022 Business Spotlight at: Fit 4 a Better Me

BUSINESS SPOTLIGHT ARCHIVE